Karl Lagerfeld expands into hotel amenities with Australian company – WWD


HOSTEL CROWD: The late Karl Lagerfeld, who was a fan of The Mercer in New York and a regular at Hassler in Rome, was reportedly tickled by this project: a licensing partnership with Vanity Group, based in Sydney, Australia, to bring a line of Exclusive Karl Lagerfeld hair and skin care products at premium hotels around the world.

Vanity Group described the “resounding interest” of major hotel and resort operators that it approached. Among the first on board is the X Hotel in Brisbane, Australia, and the SO / Singapore.

According to Vanity Founder and CEO Paul Tsalikis, “when a guest checks into a hotel, there is nothing better than having a luxury item in full view”, also noting that “the amenities are about exceeding customer expectations ”.

Two product ranges have been developed: one based on citrus and vetiver; the other on red fruits and sandalwood. Both come in graphic black and white packaging that is sure to stand out on marble or porcelain bathroom vanities.

According to Karl Lagerfeld CEO Pier Paolo Righi, “Karl’s vision for hospitality was to create experiences that would make people feel at home.

The designer was also interested in residential design and hotel projects. Good to know: A 270-room Karl Lagerfeld hotel in Macau is in the works with the Sociedade de Jogos de Macau, or SJM, the game dealership that is also building Palazzo Versace Macau for its resort destination in Cotai.

The Karl Lagerfeld brand also has a long-term licensing agreement for perfume with Inter Parfums SA.

See also:

Karl Lagerfeld expands ecological collaboration with Amber Valletta

Karl Lagerfeld was a “warrior” in the face of disease

Karl Lagerfeld: a look back at his iconic fashion career


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