Karl Lagerfield and Vanity Group Partner for Luxury Hotel Amenities Worldwide


Designer fashion house Karl Lagerfield and Vanity Group, the world’s leading supplier of luxury hotel equipment, are pleased to announce a partnership to provide an exclusive line of skin and hair care equipment to top hotels. range from around the world.

Maison Karl Lagerfiled shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, merged with a contemporary and forward-looking spirit. The brand celebrates its colossal heritage and infuses its passion, intuition and inexhaustible creativity into the heart of its DNA.

Picture: Citrus and Vetiver. Source: Vanity Group

The collections offered within the framework of this exclusive partnership are faithful to the philosophy of the famous brand, combining a timeless and contemporary style and drawing inspiration from Parisian classics.

• Citrus and Vetiver combines citrus top notes with warm base notes of vetiver wood and musk to create a refreshing earthy scent.

• Mulberry and Sandalwood is a deep and evocative fragrance tinged with notes of red fruits for a touch of fruity notes balanced by creamy musk and sandalwood.

Through these two exclusive collections, Vanity Group and Karl Lagerfield aim to delight discerning travelers and create a new era of in-room experiences. Making an everlasting impression on a guest is at the forefront of every hotelier. Luxury hotels around the world can take advantage of both collections to create an environment of rock-chic glamor.

Image Title: Mulberry and Sandalwood. Source: Vanity Group

Established in 2011 with a head office based in Sydney, Australia and regional offices in London, Amsterdam, Shanghai and Dubai, Vanity Group is a global cosmetics market leader with an Australian entrepreneurial spirit. We are the creators of all that is beautiful and masters of storytelling through the visual design, scents and scents that make emotional connections with the products we ship around the world. A company of choice for hotel groups around the world.

Image: Citrus and Vetiver extension range. Source: Vanity Group

“Karl’s vision for hospitality was to create experiences that made people feel at home,” said Pier Paolo Righi, CEO of Karl Lagerfield. “It’s a principle that we apply as a brand through our hospitality projects – and developing a collection of toiletries is part of that spirit. Our licensing partnership with Vanity Group invites hotel guests to experience Karl’s world with that sense of home away from home.

Image: Citrus and Vetiver Tubes. Source: Vanity Group

“We are delighted to partner with Karl Lagerfield to provide luxury hotel amenities to hoteliers around the world. Said Paul Tsalikis, Founder and CEO of Vanity Group. “The equipment aims to exceed customer expectations. When a customer checks into a hotel, there is nothing better than having a luxury item in plain view. Karl Lagerfield is a globally recognized brand, highly respected and integral to the growth of our business. Karl Lagerfield has proven that they offer some of the best products in the world and we are proud to be partners.

Image: Mulberry and Sandalwood tubes. Source: Vanity Group

Vanity Group has generated a great deal of interest from major global hotel partners in Karl Lagerfiled hotel amenities.

The program will be available only at the most prestigious hotels and resorts around the world, by invitation only.

The first hotel to be marketed will be the new X Hotel in Brisbane.

Global marketing opportunities will also work in conjunction with selected hotel partners.

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